How
many books have you self-published?
One
Have
any of your books been published by a traditional publishing house?
No
Why did you
decide to self-publish?
The book we wanted to publish
is a non-fiction book by a paramedic, about his experiences. We hope to market within the large (over 900K paramedics and
EMTs alone in the US, not counting firefighters and ER personnel) and very interconnected EMS population. There are
a few books out there of this type, but most of them
tell of a specific event (9-11) or are more technical/how-to type books. We heard that non-fiction does as well or better
as a self-published project than it does via traditional publishing, and the author has a huge network of EMS friends and
professional contacts, as well as venues such as teaching and conference seminars to publicize and sell his book. He's also
more than willing to put in the time and effort needed to do the grunt work as well as appearances, writing letters, making
phone calls. For these reasons, we decided that waiting for the 1-3 years it would take through a traditional publisher provided
no advantage. The author is also a talented graphic designer, and wanted the control over his cover and marketing campaign
that you only get if you do it yourself.
From your own self-publishing experience, what
do you believe other self-publishing writers must do to increase their chances for success?
Do the research. You have to become an expert in copyright, Library of Congress requirements,
ISBNs, selling on Amazon and Barnes & Noble, using social networking tools like email, MySpace and Facebook, and the printing
process itself. You have to understand and abide by things as disparate as copyright law to forum etiquette to book store
signing behavior. You can't see yourself as being above the sometimes crass business of selling yourself and your book, but
you do have to know where to draw the line between salesmanship and professionalism.
From your own
self-publishing experience, what do you believe other self-publishing writers must avoid if they want to succeed?
After a lot of reading, we decided against the quasi-self publishing
options of BookSurge or Lulu. They seemed to offer the worst of both worlds of traditional publishing and self-publishing
- lack of control, lack of quality, waiting for very small payments, being at the mercy of someone else's accounting systems
with no way to really verify the numbers, delay, delay, delay. The lack of respect for their products and the uphill battle
to get them into physical bookstores was also a big drawback, even though a lot of our marketing will be in very non-traditional
venues.
What have you enjoyed the most about self-publishing?
The feeling of adventure in setting off into a whole new area that
neither of us had any previous experience in other than as consumers.
What have you enjoyed the least about self-publishing?
Editing.
What
is the one question you would like to ask other self-publishing writers?
Do you see sales and marketing as beneath your perception of yourself as an 'artiste'?
If you find self-promotion distasteful, I recommend against self-promotion. Indeed, even traditional publishers are not going
to take to that very well, but you're sunk if you go into self publishing with that mindset.